I could go on. More on all this shortly. You’ve probably done a lot of these yourself.
Nicco had been there, done all that. He had already conquered the mountain.
And here’s the thing — Nicco knew it would work again.
(By the way, this story applies to you even if your fitness goal is something other than weight loss.)
So when it came to roll up his sleeves and begin anew, what he said shocked me:
“Chris, I don’t care how much weight I lost. I’m never doing that again, bro!”
“Wait, what?” I asked. Why??”
“Because I was so miserable," he said. "It was SO HARD. And I’ll just feel like a loser when I gain it all back.”
This was hard to hear. This was my professional calling, after all, helping people become their physical and mental best.
I’m the guy, after all, who’s famous for telling everyone to MAKE IT HAPPEN.
Which is why Nicco’s refusal to even try again — something that he knew would actually work! — caused me to question nearly everything I had achieved for myself and my clients to that point …
My own success felt empty and meaningless in the face of one very hard reality: